For everyone helping carry LABAN forward

Creators & Collaborators

#LABAN #LABANchallenge #WeFightOn🫶🏽

Everything you need to get involved lives here — one destination per partner type, so you always know where to look. This page grows as the campaign does.

Content Creators & Influencers

Make the #WeFightOn Challenge yours.

#LABAN #LABANchallenge #WeFightOn🫶🏽

Anyone posting the heart-hands gesture on the LABAN chorus — from the first wave of creators kicking things off at launch to anyone who joins after.

Available

Featured Performer Activation Kit

The full kit for creators recording or performing a part of LABAN — audio stems, brand guardrails, caption copy, and posting timeline.

Open the kit
Available

#WeFightOn Challenge Guide

How the heart-hands gesture works, when to post it, and the sound/caption to use so every post reads as one campaign.

Get the guide
Coming soon

Brand Asset Pack

Cover art crops, heart-hands graphics, and logo files sized for Stories, Reels, and posts.

In progress
Launch cohort: a small group of creators is posting the #WeFightOn Challenge alongside release day, August 21 — first to bring the gesture to life publicly. Everyone joining after follows the same kit above.

Community Partners & Organizations

Bring LABAN to your community.

For Filipino community organizations, cultural groups, and connectors helping spread the song where it matters most.

Coming soon

Partner Activation Kit

Ready-to-share copy, cover art, and streaming links for newsletters, group chats, and community pages.

In progress
Coming soon

Event & Activation Toolkit

Guidance for playing LABAN or running a heart-hands moment at community events and gatherings.

In progress

Press & Media

Covering LABAN.

Background, quotes, and assets for journalists and outlets writing about the song, the tribute, and the community behind it.

Coming soon

Press Kit

One-sheet with the LABAN story, artist background, high-res cover art, and quote-ready statements.

In progress
Coming soon

Media Contact

Direct line for interview and coverage requests.

In progress